Ruff Life Charities and Ruff Life pet skin care with aloe vera and apparel
Ruff Life Charities
In 2015, The Aloe Institute gave a $9700 grant to Julie Nickerson, CEO & President of Ruff Life Charities and Ruff Life (pet skin care with aloe vera and apparel). Their mission is helping pets of elderly and/or sick people to receive emotional & physical care, so they can transition into a new home and family.
Julie Nickerson, has been assessing the needs of her customers for the past few years and noting the growing issues related to dog skin allergies. Many of her customers have had complaints that their vet's solution for skin-related allergies was to place the dog on steroids and hope for the best. They all came back with the same results, “it got better and then it got worse”.
In 2014, Julie developed a skin cream she named "Ruff Spots" for dogs (and humans). The créme formula provides relief for itchy skin, hot spots, paws, rashes, bug bites and skin allergies. Her customers have had astonishing results. Soon to follow in 2015, she developed an Aloe Vera Dog Shampoo called "Ruff It Up" which is a perfect companion to "Ruff Spots" and with all natural ingredients. The shampoo formula doesn't have the bubbles that you get with over-the-counter formulas because there are no sulfurs. But, it does the job of getting your dog clean and fresh. It took most of the summer to develop by partnering with a Laboratory in St. Petersburg. And, a lot of research was performed with her dog "Bella" (who had terrible skin allergies) and others. Julie feels that she's finally developed something that she can be proud of and works!
Julie, spent the majority of the grant on the development and introduction of "Ruff It Up" Aloe Shampoo and donations of free products to families, rescue organizations, shelters and rescue dogs in need of treatment before they were adopted.
Julie has a new mission for her charity to grow. She hopes to use the remaining money to help more rescue dogs and families when they are seeking a health treatment and/or dealing with a terminal disease. She hopes to develop other solutions for pet owners who are in need when sick or dying. Julie feels confident that she will find more solutions with Aloe Vera and continue to grow.